C/4HANA

Migration from Classic SAP BW – is BW/4HANA the necessary path?

With classic BW coming to the end of its life, it is time for organisations to consider their options. Data is king in the business world of today and losing competitive advantage and opportunities for sales and growth are compelling many businesses to assess their next move. SAP’s faster and more powerful BW/4HANA seems

Introducing C/4HANA – the new SAP Customer Experience suite.

In a ground-breaking announcement at the recent Sapphire Now conference in Orlando, SAP unveiled a world first unified customer experience management suite called C/4 HANA. C/4 HANA brings together best of class solutions in CRM, Marketing Automation, eCommerce and Field Service Management The new portfolio, called C/4HANA, is a complement of CRM solutions that

Sales and marketing alignment for greater sales effectiveness

Over the last few years, we have seen a consistent trend of customers engaging with the seller much further down the sales funnel, which in effect is dramatically reducing pipeline visibility. Some studies show over 70% of the buyer’s journey is complete before engagement occurs,  thus signalling a significant paradigm shift.  At the point