White Space Analysis

Data-driven sales using strategic revenue, margin and white space Analysis in SAP Marketing Cloud

The internet has structurally changed sales field operations. In the past, salespeople played a vital role in influencing purchasing decisions although with the prolific amount of information now available consumers are significantly further down the sales funnel in that they are more educated and have access to more information about products than ever before.

By |2018-09-08T03:27:42+00:00September 7th, 2018|Data Driven sales, Marketing Automation, SAP|