Marketing Automation

Touch Point Optimisation: Using Text Analytics to build Positive Customer Experience

In this article, we will discover how we can build a touchpoint optimisation strategy utilising speech to text, natural language processing, sentiment analysis, Marketing Automation and CRM. Customer experience (CX) is the sum of interactions between an organisation and its customers over the duration of the entire customer lifecycle. The two main areas of

Drive transformation with multi-touch measurement

Segment, increment and stand out with a new breed of marketing tools using machine learning Marketers want to be in a position to confidently say: “If we spend X then we’ll increase sales by Y.” But while the need to understand performance and optimize strategy is there, many just don’t have the right data

By | 2018-06-22T05:39:58+00:00 June 22nd, 2018|Marketing Automation, SAP, Thought Leadership|

The Power of SAP Marketing Cloud

Driving Revenue by Focusing on Data and Analytics Marketing Automation allows companies to realise economies of scale that support demand generation and pipeline velocity. A successful implementation provides the equivalent of hundreds of additional marketing resources while its absence may place the organisation at significant competitive risk. The SAP Marketing Automation solution is focused

By | 2018-07-23T22:45:56+00:00 June 12th, 2018|Marketing Automation, SAP|

Why field-servicing operations have to recognise the link between technology, staff retention and customer satisfaction

Technology isn’t a silver bullet. In fact, as tech gets cheaper, easier and more available to everyone, it’s not which technology you choose that will set your organisation apart. It’s how well you harness it as a tool for what IS the number one battleground in the market place: customer experience. If you’re in