machine learning

Touch Point Optimisation: Using Text Analytics to build Positive Customer Experience

In this article, we will discover how we can build a touchpoint optimisation strategy utilising speech to text, natural language processing, sentiment analysis, Marketing Automation and CRM. Customer experience (CX) is the sum of interactions between an organisation and its customers over the duration of the entire customer lifecycle. The two main areas of

Drive transformation with multi-touch measurement

Segment, increment and stand out with a new breed of marketing tools using machine learning Marketers want to be in a position to confidently say: “If we spend X then we’ll increase sales by Y.” But while the need to understand performance and optimize strategy is there, many just don’t have the right data

By | 2018-06-22T05:39:58+00:00 June 22nd, 2018|Marketing Automation, SAP, Thought Leadership|