Leverage SAP HANA platform to provide a scalable in-memory solution with SAP Marketing Cloud
Understand your customers at the individual level and intelligently engage them at scale. Modernise marketing with real-time performance insights and data-driven decision making.
Develop a single view of first party customer data across the enterprise and gain deep insights to deliver personalised experiences across channels and departments. Transform your marketing with multi-channel attribution and centralised performance management, so you can better understand the impact of your campaigns and make more informed marketing decisions.
A true enterprise marketing automation soloution
SAP Marketing Cloud is the only marketing suite which can provide everything a marketing organization needs in one application, with one user interface, on the very same in-memory database in the cloud or on-premise.
Big data segmentation with geo segmentation, buying probability, predictive scores
Rule-based permission marketing with consumer self-service
Highly personalized multi language marketing content with product recommendations
Multi-channel flow-based campaign design and execution
Intelligent lead scoring to prioritize the right leads
Real-time success tracking and predictive analytics
Marketing budget and spend planning
Deep integration to CRM and ERP applications
Real-time text and sentiment analysis