Thought Leadership

Win the numbers game with data-driven sales

Companies have recognised that big data is the segue for a strategic competitive advantage. Data has become the accelerator that has enabled businesses to gain a 360-degree view of their customers, allowing for greater control of the customer journey, increased influence on buying propensity, smarter analytics-based decision making and data-driven sales. Data processing techniques

Drive transformation with multi-touch measurement

Segment, increment and stand out with a new breed of marketing tools using machine learning Marketers want to be in a position to confidently say: “If we spend X then we’ll increase sales by Y.” But while the need to understand performance and optimize strategy is there, many just don’t have the right data

By |2018-06-22T05:39:58+00:00June 22nd, 2018|Marketing Automation, SAP, Thought Leadership|
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Join business leaders and learn from their recent CX implementations using SAP Solutions. Hear from key speakers Michelle Lucas (Lion Beverages), and David Williams (Metcash) as well as key executives from SAP Customer Experience (CX).

Collaborate. Interact. Learn.

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