Marketing Automation

Touch Point Optimisation: Using Text Analytics to build Positive Customer Experience

In this article, we will discover how we can build a touchpoint optimisation strategy utilising speech to text, natural language processing, sentiment analysis, Marketing Automation and CRM. Customer experience (CX) is the sum of interactions between an organisation and its customers over the duration of the entire customer lifecycle. The two main areas of

How will Enterprises deliver truly unique Customer Experiences that drive increased revenue?

Customer Experience or CX spans multiple disciplines and includes a complex web of customer journeys, touchpoints and environments. For the Enterprise, it becomes necessary to demonstrate the correlation between investment into customer experience and, following this, revenue growth to its stakeholders. This demonstration often becomes difficult to realise, as wholistic CX spans the entire

Reverse Funnel Integration for Data-Driven Sales

Over the last few years, we have seen a consistent trend of customers engaging with the seller much further down the sales funnel, which in effect is dramatically reducing pipeline visibility. Some studies show over 70% of the buyer’s journey is complete before engagement occurs,  thus signalling a significant paradigm shift.  At the point

Drive transformation with multi-touch measurement

Segment, increment and stand out with a new breed of marketing tools using machine learning Marketers want to be in a position to confidently say: “If we spend X then we’ll increase sales by Y.” But while the need to understand performance and optimize strategy is there, many just don’t have the right data

By | 2018-06-22T05:39:58+00:00 June 22nd, 2018|Marketing Automation, SAP, Thought Leadership|

The Power of SAP Marketing Cloud

Driving Revenue by Focusing on Data and Analytics Marketing Automation allows companies to realise economies of scale that support demand generation and pipeline velocity. A successful implementation provides the equivalent of hundreds of additional marketing resources while its absence may place the organisation at significant competitive risk. The SAP Marketing Automation solution is focused

By | 2018-07-23T22:45:56+00:00 June 12th, 2018|Marketing Automation, SAP|