Data Driven sales

Data-driven sales using strategic revenue, margin and white space Analysis in SAP Marketing Cloud

The internet has structurally changed sales field operations. In the past, salespeople played a vital role in influencing purchasing decisions although with the prolific amount of information now available consumers are significantly further down the sales funnel in that they are more educated and have access to more information about products than ever before.

By | 2018-09-08T03:27:42+00:00 September 7th, 2018|Data Driven sales, Marketing Automation, SAP|

Sales and marketing alignment for greater sales effectiveness

Over the last few years, we have seen a consistent trend of customers engaging with the seller much further down the sales funnel, which in effect is dramatically reducing pipeline visibility. Some studies show over 70% of the buyer’s journey is complete before engagement occurs,  thus signalling a significant paradigm shift.  At the point

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