CX

Bluleader is awarded SAP Recognised Expertise in SAP Hybris Cloud For Customer (SAP Sales Cloud)

SAP Recognised Expertise in SAP Hybris Cloud For Customer We are incredibly pleased to announce that Bluleader has been awarded the SAP Recognized Expertise Partner status for SAP Sales Cloud (Cloud for Customer).  SAP Recognized Expertise is awarded to partners who have met stringent requirements that demonstrate a depth of experience and show a

Win the numbers game with data-driven sales

Companies have recognised that big data is the segue for a strategic competitive advantage. Data has become the accelerator that has enabled businesses to gain a 360-degree view of their customers, allowing for greater control of the customer journey, increased influence on buying propensity, smarter analytics-based decision making and data-driven sales. Data processing techniques

World Cup lessons to give your business a competitive edge

Russia is not normally a country we look to for tips on business technology, but as the dust settles after the World Cup, some lessons that translate into a business environment can be drawn from how the most successful teams overcame their opponents. Brazilian great Pelé once said: “When you control the ball, you

Touch Point Optimisation: Using Text Analytics to build Positive Customer Experience

In this article, we will discover how we can build a touchpoint optimisation strategy utilising speech to text, natural language processing, sentiment analysis, Marketing Automation and CRM. Customer Experience (CX) is the sum of interactions between an organisation and its customers over the duration of the entire customer lifecycle. The two main areas of

How will Enterprises deliver truly unique Customer Experiences that drive increased revenue?

Customer Experience or CX spans multiple disciplines and includes a complex web of customer journeys, touchpoints and environments. For the Enterprise, it becomes necessary to demonstrate the correlation between investment into customer experience and, following this, revenue growth to its stakeholders. This demonstration often becomes difficult to realise, as wholistic CX spans the entire

Introducing C/4HANA – the new SAP Customer Experience suite.

In a ground-breaking announcement at the recent Sapphire Now conference in Orlando, SAP unveiled a world first unified customer experience management suite called C/4 HANA. C/4 HANA brings together best of class solutions in CRM, Marketing Automation, eCommerce and Field Service Management The new portfolio, called C/4HANA, is a complement of CRM solutions that