mvarone

About Matt Varone

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So far Matt Varone has created 8 blog entries.

Win the numbers game with data-driven sales

Companies have recognised that big data is the segue for a strategic competitive advantage. Data has become the accelerator that has enabled businesses to gain a 360-degree view of their customers, allowing for greater control of the customer journey, increased influence on buying propensity, smarter analytics-based decision making and data-driven sales. Data processing techniques

Data-driven sales using strategic revenue, margin and white space Analysis in SAP Marketing Cloud

The internet has structurally changed sales field operations. In the past, salespeople played a vital role in influencing purchasing decisions although with the prolific amount of information now available consumers are significantly further down the sales funnel in that they are more educated and have access to more information about products than ever before.

By |2018-09-08T03:27:42+00:00September 7th, 2018|Data Driven sales, Marketing Automation, SAP|

Touch Point Optimisation: Using Text Analytics to build Positive Customer Experience

In this article, we will discover how we can build a touchpoint optimisation strategy utilising speech to text, natural language processing, sentiment analysis, Marketing Automation and CRM. Customer Experience (CX) is the sum of interactions between an organisation and its customers over the duration of the entire customer lifecycle. The two main areas of

How will Enterprises deliver truly unique Customer Experiences that drive increased revenue?

Customer Experience or CX spans multiple disciplines and includes a complex web of customer journeys, touchpoints and environments. For the Enterprise, it becomes necessary to demonstrate the correlation between investment into customer experience and, following this, revenue growth to its stakeholders. This demonstration often becomes difficult to realise, as wholistic CX spans the entire

Drive transformation with multi-touch measurement

Segment, increment and stand out with a new breed of marketing tools using machine learning Marketers want to be in a position to confidently say: “If we spend X then we’ll increase sales by Y.” But while the need to understand performance and optimize strategy is there, many just don’t have the right data

By |2018-06-22T05:39:58+00:00June 22nd, 2018|Marketing Automation, SAP, Thought Leadership|

Why field-servicing operations have to recognise the link between technology, staff retention and customer satisfaction

Technology isn’t a silver bullet. In fact, as tech gets cheaper, easier and more available to everyone, it’s not which technology you choose that will set your organisation apart. It’s how well you harness it as a tool for what IS the number one battleground in the market place: customer experience. If you’re in