In this article, we will discover how we can build a touchpoint optimisation strategy utilising speech to text, natural language processing, sentiment analysis, Marketing Automation and CRM. Customer experience (CX) is the sum of interactions between an organisation and its customers over the duration of the entire customer lifecycle. The two main areas of
Customer Experience or CX spans multiple disciplines and includes a complex web of customer journeys, touchpoints and environments. For the Enterprise, it becomes necessary to demonstrate the correlation between investment into customer experience and, following this, revenue growth to its stakeholders. This demonstration often becomes difficult to realise, as wholistic CX spans the entire
SAP Marketing Cloud Deep Dives Have a look how easy it is to turn leads into new customers powered by SAP Marketing Cloud’s lead conversion propensity scores. Learn how to focus on leads that show the highest conversion propensity.
Segment, increment and stand out with a new breed of marketing tools using machine learning Marketers want to be in a position to confidently say: “If we spend X then we’ll increase sales by Y.” But while the need to understand performance and optimize strategy is there, many just don’t have the right data
With Classic BW coming to the end of its life it is time to consider the options. BW 4 HANA is the obvious choice but it is not the best or most cost-effective option for everyone. SAP BW has a large user base within SAP ERP customers, but for many it is not meeting
Why field-servicing operations have to recognise the link between technology, staff retention and customer satisfaction
Technology isn’t a silver bullet. In fact, as tech gets cheaper, easier and more available to everyone, it’s not which technology you choose that will set your organisation apart. It’s how well you harness it as a tool for what IS the number one battleground in the market place: customer experience. If you’re in