mformaggio

About Marco Formaggio

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So far Marco Formaggio has created 1 blog entries.

Reverse Funnel Integration for Data-Driven Sales

Over the last few years, we have seen a consistent trend of customers engaging with the seller much further down the sales funnel, which in effect is dramatically reducing pipeline visibility. Some studies show over 70% of the buyer’s journey is complete before engagement occurs,  thus signalling a significant paradigm shift.  At the point