Monthly Archives: June 2018

Drive transformation with multi-touch measurement

Segment, increment and stand out with a new breed of marketing tools using machine learning Marketers want to be in a position to confidently say: “If we spend X then we’ll increase sales by Y.” But while the need to understand performance and optimize strategy is there, many just don’t have the right data

By | 2018-06-22T05:39:58+00:00 June 22nd, 2018|Marketing Automation, SAP, Thought Leadership|

The Power of SAP Marketing Cloud

Driving Revenue by Focusing on Data and Analytics Marketing Automation allows companies to realise economies of scale that support demand generation and pipeline velocity. A successful implementation provides the equivalent of hundreds of additional marketing resources while its absence may place the organisation at significant competitive risk. The SAP Marketing Automation solution is focused

By | 2018-07-23T22:45:56+00:00 June 12th, 2018|Marketing Automation, SAP|

What Could You Do With Another 50% Service Capacity?

If your organisation has people and equipment out on the road, chances are you have some untapped service capacity. You probably sense this yourself, that there are inefficiencies – often in the field – that you can’t quite identify. What if there was a way to bring tools on board that would give you

By | 2018-06-17T07:10:46+00:00 June 12th, 2018|Advanced Technologies, SAP|

Where To For Classic SAP BW Users?

With Classic BW coming to the end of its life it is time to consider the options. BW 4 HANA is the obvious choice but it is not the best or most cost-effective option for everyone. SAP BW has a large user base within SAP ERP customers, but for many it is not meeting

By | 2018-06-12T00:27:40+00:00 June 8th, 2018|Advanced Technologies, SAP|